News & Events

The sparkle between one of the world’s most-loved bands and the GUINNESS World Records Holder started with the enthusiastic passion and creative imagination of a mutual friend between The Jacksons and Aaron Shum Jewelry. By building up the connection of the music legend and the prestigious worldwide patented Diamond Guitar Design, it arises the chance of the unforgettable and overwhelming public performance at BBC Proms, gracing the Great Britain’s largest outdoor classical music event.

To celebrate the remarkable 50th Anniversary of The Jacksons and in memory of his late brother Michael, Hollywood superstar Jermaine Jacks on invited the GUINNESS World Records Holder, Aaron Shum, to create unique and personalized rings for his family members, with design concept by Jermaine. The creation of the rings is dedicated to the legendary family’s musical history and precious memories between the beloved siblings.

Now, the two parties have launched the exquisite 18k gold and sterling silver jewelry collection based on the theme of the GUINNESS World Records Guitar.

Jermaine Jackson x CORONET®

Diamond Guitar 18K Jewelry Collection

With design concept provided by Hollywood superstar Jermaine Jackson, an exclusive 18K jewelry collection is exquisitely made to further elaborate the extravagant design of the GUINNESS CORONET® Diamond Guitar.

CORONET® Guitar

Silver SS925 Jewelry Collection

CORONET® guitar SS925 silver jewelry collection features brooches, pendants, necklaces, rings, bracelets, earrings that are fashion and trendy to ladies nowadays.