About Us

Coronet® is the signature brand of Aaron Shum Jewelry. Each piece of Coronet® is made from 7 high caliber diamonds set WITH NO PRONGS holding the center diamond, the patented setting technique along with precision of cut, symmetry and polish of diamonds attribute to the best fit proportion to conceive a luminous solitaire diamond effect yet at exceptionally competitive value.

To their pride and joy, Coronet® had received the Hong Kong Top Brand Awards in 2010, and it is the first and only jewelry product brand in the history of Hong Kong industry winning this prestigious award. Besides, it had won the Hong Kong Famous Brand Award in 2012 and Hong Kong Star Brand Award in 2013 respectively.

Throughout the past years, Coronet® has established a global reach of over 1000 POS. In 2015, the Coronet® diamond guitar set with more than 400 carat of diamonds on 1.6kg of 18k gold was verified as the world’s Most Valuable Guitar by Guinness World Records; in the consecutive year, Coronet® collaborated with Hollywood superstar Jermaine Jackson in creating “Circles of Life”, a Fender bass set with 16033 jewels, and attained the Guinness World Records “Most Jewels on Guitar” title, whereas it has confirmed the status of CORONET® as a world-class luxury brand.

After its successful acquisition of worldwide patented design, CORONET® was officially launched in the market in 2006. It has gained worldwide audience since its introduction. Up till now, CORONET® has evolved into a brand that is characterized for its innovation, creativity and sophisticated craftsmanship. Today, CORONET® has extended its design to incorporate additional elements to create jewelry and other accessories that are branded under CORONET® .

With the brand aggressively moving into the market, CORONET® has made its mark in the international arena and made its presence in the Hall 1 of Baselworld, whereas it has confirmed the status of CORONET® as a world-class luxury brand, and the Premier Hall of VICENZAORO.


In 2015, the CORONET^®Diamond Guitar adorned with 400 carat diamonds has achieved the GUINNESS World Records title of “Most Valuable Guitar”. The value of the masterpiece has been certified as USD2 million.