(Baselworld, Switzerland, March 23, 2018）Hong Kong diamond jeweler Coronet® is proud to announce its accomplishment of its third GUINNESS WORLD RECORDS title with the Most diamonds set on a handbag at BASELWORLD 2018 in Hall 1.
Following the launch of the world’s Most valuable guitar in 2015 (400 carat diamond) and the worlds’ Most jewels on a guitar (16,033 Swarovski jewels) in 2016, this is the third GUINNESS WORLD RECORDS achievement of Coronet’s diamond creations. The show-stopping iconic shaped handbag is handset with 9,888 pieces of natural diamonds, 120cts. Production took nearly 100 working days and was a collaboration from more than 15 craftsmen. Icestrella, a material employed in the creation of bulletproof glass, replicates the look and feel of the iconic glass bottle. This incredible handbag is an international collaboration designed by Beverly Hills Designer Kathrine Baumann and fabricated by Aaron Shum of Aaron Shum Jewelry.
Aaron Shum, founder of Coronet® and President of Aaron Shum Jewelry, remarked, “This year, we collaborate with Kathrine Baumann, former Miss America & Beverly Hills Designer to show you the creativity and inspiring jewelry ideas that nobody would expect: a Coca-Cola bottle shaped handbag adorned with 9,888 pieces of diamonds. We had achieved two Guinness World Records titles, and it really made a splash in the industry. There is nothing to stop us from reaching more milestones and we strive to go beyond people’s expectations, that’s why we created this diamond handbag, our third Guinness World Records title!”
Coronet Patented Diamond Handbag Collection Marries Aesthetics with Innovation
During the show, discerning jewelers and fashion lovers are welcome to visit the Coronet booth to view Coronet’s latest patented diamond handbag collection. The handbags are made with premium leather, matched with the iconic brand logo brooch crafted in 925 sterling silver and studded with a genuine diamond, showcasing innovation and creativity as Coronet brings together jewelry and fashion.
“No matter how much you spent on your handbag, there are always chances that you will meet someone who shares the same taste and having the same identical handbag with you in the same occasion. Understanding our customers desire for individuality, I created the diamond handbag together with a brooch that customers can personalize with their own name and style on their handbags.” Aaron Shum said.
With 150,000 trade and public visitors as well as over 4,000 media representatives from all over the world, BASELWORLD is the largest and most prestigious watch and jewelry fair in the world. It is also the most important platform to showcase innovations, creations and the latest collections, setting trends and determining what will be worn and most talked about in the coming year.
Coronet® is a signature Swiss brand of Aaron Shum Jewelry Ltd. With its inspirational jewelry ideas, technical excellency and an innovative craftsmanship, Coronet® has achieved THREE GUINNESS WORLD RECORDS titles with regards to diamond creations at the BASELWORLD in the year of 2015, 2016 and 2018.
With its worldwide patented design, each piece of Coronet® made from 7 high caliber diamonds set WITH NO PRONGS holding the center diamond, along with precision of cut, symmetry and polish, which attribute to the best fit proportion to conceiving a luminous solitaire diamond effect yet at exceptionally competitive value. Thus, this patented Coronet® technique stands out above any other similar products on the market. Throughout these years, Coronet® has successfully established a global reach of over 1000 point of sales.